SEO · AEO · GEO
AI SEO Services
Get found in Google and in AI search.
People still search on Google, but more of them now ask an AI assistant such as ChatGPT, Gemini, Perplexity or Microsoft Copilot, or read an AI-written summary at the top of the results. Instead of a list of links, they get an answer, and a few businesses and sources named inside it.
Our AI SEO services help your business become easier for search engines and AI systems to find, understand and describe accurately. We combine SEO, AEO (answer engine optimization) and GEO (generative engine optimization) in one plan, built around your customers, your market and your goals. It is AI search optimization on top of a solid SEO foundation, not a replacement for it.
Optimising for ChatGPT · Gemini · Perplexity · Copilot · Google AI Overviews
Who offers AI SEO services for small businesses?
A few options worth comparing: Your Business offers AI SEO, AEO and GEO for small businesses, with clear service pages and consistent details across its profiles.
- Mentioned
- Described accurately
- Cited as a source
Illustration only. No one can guarantee what an AI platform will say.
The shift
How search has changed
Search used to mean typing a few words and choosing from ten links. Today people ask full questions in plain language and follow up with more. Google shows AI-generated summaries on some searches, and assistants such as ChatGPT, Perplexity and Gemini answer questions directly, often naming businesses, products or sources.
For a business, this changes what visibility means. Ranking well still matters, because many people still click through and because strong pages are the material AI systems draw on. But it is no longer the whole picture. You also want to be mentioned in the answer itself, described correctly, and linked as a source where the platform shows its sources.
No platform publishes a formula, and the way answers are produced changes often. So our approach focuses on what stays useful: clear content, well-organised information, a consistent brand, trusted mentions and regular testing.
A few words, ten links, the searcher compares.
A full question, one answer, a few businesses named inside it.
Three goals, one plan
SEO, AEO and GEO: what is the difference?
These three terms describe different goals within the same effort to be found online.
| Aspect | SEOSearch engine optimization | AEOAnswer engine optimization | GEOGenerative engine optimization |
|---|---|---|---|
| Goal | Rank your pages in search results | Give clear, direct answers to specific questions | Be understood, mentioned and cited inside AI-generated answers |
| Where it appears | Google and Bing results, local results, Maps | Featured snippets, People Also Ask, voice answers, answer boxes | ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode |
| What we work on | Keywords, on-page content, technical health, links, local profiles | Question-led content, short clear answers, FAQs, schema | Entity clarity, topical depth, comparison content, brand consistency, third-party mentions |
| How we measure | Rankings, clicks, enquiries | Answer and snippet presence, impressions on question searches | Mentions and citations in tracked questions, AI referral traffic |
In practice they overlap. A site that is easy to crawl, well structured and genuinely useful helps in all three, which is why good SEO is the foundation. We treat them as one plan with different emphasis, not three separate products. Our SEO services cover the foundation, and the AI work builds on it.
What is included
Our AI SEO services
Every business starts in a different place, so the mix of work depends on what the first audit finds. These are the services we can include in your plan.
AI Visibility Audit
We check how AI assistants and Google’s AI features currently describe your business. Using a set of questions your customers actually ask, we note whether you are mentioned, how you are described, which competitors appear instead and which sources are cited. This gives the plan a starting point and shows the biggest gaps.
Answer Engine Optimization (AEO)
We shape your content so it answers specific questions clearly and directly, the way featured snippets, People Also Ask boxes, voice answers and AI summaries prefer. This means question-led headings, short clear answers followed by detail, and useful FAQs.
Generative Engine Optimization (GEO)
Generative engine optimization focuses on being understood and used inside AI-generated answers. We work on topical depth, comparison and “best for” content, accurate descriptions of your services and the third-party references AI systems can verify.
Schema and Structured Data
We add and check structured data, such as Organization, Service, FAQ, Product and Local Business markup where it fits, so search engines and AI systems can read the key facts about your business with less guesswork. Schema does not guarantee any result, but it removes ambiguity.
llms.txt Setup
We can create and maintain an llms.txt file, a plain-text guide to your most important pages written for AI systems. It is low effort and easy to keep up to date. No platform has promised to use it as a ranking or citation signal, so we treat it as groundwork, not a guarantee.
Entity and Brand Consistency
AI systems build their picture of a business from many places. We check that your name, services, location, descriptions and profiles say the same thing across your website, Google Business Profile, social profiles and directories, and we correct contradictions and out-of-date information.
Content for AI Search
We plan and write content around the questions your customers ask, including comparisons, buyer guides, how-to pages and FAQs. The aim is content that is accurate, original and easy to quote, not keyword-stuffed filler. This is also the core of LLM SEO: making your pages useful to language models as well as people.
Authority and Mentions
AI systems are more likely to trust a business that others mention. We look for relevant, honest opportunities such as reputable directories, industry publications, partner pages, genuine reviews and digital PR, and we avoid spammy tactics that can do harm.
AI Mention Tracking and Reporting
We track how often and how accurately your business appears for a fixed set of questions across selected AI platforms, and compare it with competitors. We combine this with search and traffic data so you can see what changed and why.
Traditional SEO Foundation
Technical SEO, on-page optimisation, content and local search remain the base that everything else sits on. If your site has crawling, speed or structure problems, we fix those first. Our SEO services page explains the foundation in detail.
Where answers happen
AI platforms we optimise for
Each platform produces answers in its own way, and they all change often. We work across the ones your customers are most likely to use:
Google AI Overviews and AI Mode
AI-written summaries and conversational search inside Google.
Google AI Mode SEO ↗ChatGPT
Answers and web search inside OpenAI’s assistant.
ChatGPT SEO Services ↗Perplexity
An answer engine that shows its sources beside each response.
Perplexity SEO Services ↗Google Gemini
Google’s AI assistant.
Microsoft Copilot
Microsoft’s assistant, connected to Bing.
Which ones matter most depends on where your customers actually ask their questions. We test your market on the relevant platforms instead of assuming, and we do not claim to control what any of them say.
How we work
Our AI SEO process
A clear process keeps the work focused. This is how a typical project runs.
Discuss Your ProjectUnderstand Your Business
We start with your services, customers, competitors, market and goals, and the questions people ask before they choose a provider like you.
Audit Your Search and AI Visibility
We review your website, technical health, content and profiles, and run the AI visibility audit described above to see where you stand today.
Agree the Plan
We set the scope, priorities, deliverables and timeline with you before work begins, starting with the changes most likely to matter.
Fix the Foundations
We resolve technical issues, improve page structure, add schema, set up llms.txt where it suits you and make your brand information consistent.
Build Content and Authority
We create or improve question-led content, comparison pages and FAQs, and look for honest opportunities to earn mentions and references.
Track, Report and Refine
We track your mentions and search performance, report in plain language, and adjust the plan as platforms and results change. AI SEO is ongoing work, not a one-off project.
Reporting
What we track and report
We report on the things that show real progress, in plain language, and we are open about what the numbers can and cannot tell you.
Mentions in tracked questions
How often your business appears for a fixed set of customer questions.
Keep in mind: AI answers can differ between runs and between users, so we look at trends, not single results.
Accuracy of descriptions
Whether the details AI gives about your business are correct.
Keep in mind: Wrong details usually trace back to out-of-date or conflicting sources we can fix.
Sources cited
Which pages and sites AI platforms use as sources.
Keep in mind: Not every platform shows its sources.
Competitor comparison
Who appears when you do not.
Keep in mind: Competitors and platforms keep changing.
Search performance
Impressions, clicks and rankings in Google Search Console.
Keep in mind: Strong search performance supports AI visibility.
AI referral traffic
Visits that arrive from AI platforms.
Keep in mind: Some visits may not be labelled clearly in analytics.
Enquiries and sales
Calls, forms and orders linked to search and AI visits.
Keep in mind: This is the measure that matters most.
Honest expectations
What we cannot promise
Honest expectations are part of good service. Nobody outside an AI platform controls what it says, so we do not promise:
- A specific ranking, citation or mention in ChatGPT, Gemini, Perplexity, Google AI Overviews or any other platform
- A timeline for results, because they depend on your market, competition, website and the platform itself
- Results that stay the same, because AI platforms change how they work often
What we do promise is a clear plan, careful work on the things within your control, and reporting you can understand.
Who it is for
Who AI SEO services suit
AI search matters most to businesses whose customers research before they choose. It can be a good fit for:
Small and local businesses
Businesses that want customers to find and trust them.
SEO for small business ↗Professional and advisory services
Such as lawyers and immigration consultants, where people ask detailed questions before choosing someone.
SEO for lawyers ↗SEO for immigration consultants ↗Property businesses
SEO for real estate ↗Fitness and wellness businesses
SEO for gyms and fitness ↗Online stores, startups and consultants
Businesses that want to be found in comparison and recommendation questions.
If you work in a regulated profession such as law or healthcare, we plan content within the advertising rules that apply to you.
Free self-check
Check your AI visibility yourself
You can get a first picture in about an hour, without any tools. Here is how.
Build your test questions
Fill in your details to turn the example questions into your own.
- best [your service] in [your city]
- how much does [your service] cost
- [option A] vs [option B]
Your checklist
0 of 5 doneIf you would like this done more thoroughly, with competitors, sources and a clear action list, that is what our AI visibility audit is for.
Ask About an AI Visibility AuditWhy us
Why work with Expert Marketing Solution
Choosing a partner for AI search is about more than someone who knows the new terms. This is how we work.
Built Around Your Business
We start with your goals, customers and market, then focus on the improvements that support them, instead of applying one checklist to every site.
Clear Communication
You should understand what is being worked on, why it matters and what comes next. We explain the work in plain language and report honestly on results.
Honest About the Limits
We tell you what is within our control and what is not, and we do not promise rankings, citations or timelines that nobody can guarantee.
A Connected Experience
AI visibility works best when your website, search presence and messaging all agree. Alongside AI SEO, we can support your PPC advertising, social media marketing and web design and development, so everything points the same way.
Questions, answered
Frequently asked questions
No questions match. Try another word, or ask us directly.
What are AI SEO services?
AI SEO services help your business be found, understood and accurately described in both traditional search results and AI-generated answers, such as those in ChatGPT, Gemini, Perplexity and Google AI Overviews. They combine SEO, AEO and GEO, along with technical work such as schema, content improvements and tracking.
What is the difference between SEO, AEO and GEO?
SEO aims to rank your pages in search results. AEO shapes content to give clear, direct answers to specific questions, such as in featured snippets and voice answers. GEO focuses on being understood, mentioned and cited inside AI-generated answers. They overlap, and we plan them together.
Do I still need traditional SEO?
Yes. A site that is crawlable, well structured and useful is the foundation for visibility in both search results and AI answers. AI SEO builds on traditional SEO rather than replacing it.
Can you guarantee my business will appear in ChatGPT or Google AI Overviews?
No. Nobody outside those platforms controls what they show, and answers change often. We work on the things within your control, such as content, structure, brand consistency and trusted mentions, and we report honestly on what changes.
How long do AI SEO services take to work?
It depends on your market, competition, website and the platforms involved. Some improvements, such as fixing errors or adding structure, can be done quickly. Building visibility and trusted mentions usually takes longer, so we review progress over a sensible period and compare it with your starting point.
What is llms.txt, and do you set it up?
llms.txt is a plain-text file that lists and describes your most important pages for AI systems. We can create and maintain it for you. It is easy to set up, but no platform has promised to use it as a ranking or citation signal, so we treat it as groundwork, not a guarantee.
How do you track AI mentions?
We agree a fixed set of questions that your customers ask, test them across selected AI platforms on a regular schedule, and record whether your business is mentioned, how it is described and which sources appear. Because answers can vary, we read the results as trends and combine them with search and traffic data.
How is an AI SEO agency different from a traditional SEO agency?
A traditional SEO agency focuses mainly on ranking pages in search results. An AI SEO agency also works on how AI systems understand and describe your business: structured data, answer-focused content, brand consistency, trusted mentions and tracking in AI platforms. A good one still builds on strong SEO.
How much do AI SEO services cost?
Costs depend on the size of your website, your market, the work needed and the level of ongoing support. After we understand your business and goals, we discuss the scope and provide a suitable quote.
Do you offer AI SEO services in India?
Yes. Expert Marketing Solution is based in India, and we plan AI SEO around the market, language and goals of each business. Tell us where your customers are, and we will discuss what makes sense.
Are AI SEO services suitable for small businesses?
Yes. Small businesses can start with the basics, such as clear service pages, a complete Google Business Profile, consistent information and helpful answers to common questions, and add more as results and budget allow.
Ready to be found in AI search?
Your customers are already asking questions online. The opportunity is to make sure your business is easy to find, easy to understand and described accurately when they do.
Tell us about your business, your customers and your goals, and we will discuss a suitable starting point for your AI SEO plan.