AI search · ChatGPT SEO
ChatGPT SEO Services
Get found when customers ask ChatGPT.
More people now ask ChatGPT for recommendations, comparisons and advice before they contact a business. When ChatGPT searches the web to answer, it can name businesses and link to the pages it used. Our ChatGPT SEO services help your business become easy for ChatGPT to reach, understand and describe accurately.
- Crawler access
- Answer-ready content
- Brand clarity
- Honest tracking
How it works
How ChatGPT finds and uses websites
When a question needs current information, ChatGPT can search the web and include links to the sources behind its answer. According to OpenAI, this search uses its own search systems, partner content, its crawlers and third-party search providers. OpenAI first previewed the feature as SearchGPT.
OpenAI does not publish a ranking formula, and ChatGPT does not show a ranked list of results the way Google does. The realistic goals are to be eligible to be used as a source, to be described correctly, and to be linked when it matters.
There is no position one to win.
Answers can differ between users and between days, so we judge progress by patterns across many questions, not one result.
Goal 01
Eligible to be used as a source
ChatGPT can reach your pages and use them when it searches the web.
Goal 02
Described correctly
Your name, services and details come through accurately.
Goal 03
Linked when it matters
Answers point people to the right page on your website.
Crawler access
Can ChatGPT reach your website?
A common and avoidable problem is that a website quietly blocks the crawler that ChatGPT search relies on. OpenAI uses different crawlers for different jobs, and each is controlled separately in your robots.txt file.
OAI-SearchBot
What OpenAI says it is for
Surfacing websites in ChatGPT’s search results
Why it matters
OpenAI says sites that opt out will not be shown in ChatGPT search answers, though they can still appear as navigational links. It recommends allowing it.
GPTBot
What OpenAI says it is for
Crawling content that may be used to train OpenAI’s models
Why it matters
Blocking it is a decision about training use. It is separate from search.
ChatGPT-User
What OpenAI says it is for
Visits triggered by a user’s request inside ChatGPT
Why it matters
OpenAI says robots.txt rules may not apply to these user-initiated visits.
# Let ChatGPT search reach your pages
User-agent: OAI-SearchBot
Allow: /
# Training access is a separate choice
User-agent: GPTBot
Disallow: /Example only. Whether to allow GPTBot is your decision.
What we check for you
- According to OpenAI, a robots.txt change can take around 24 hours to take effect for search.
- Firewall, CDN and security settings, which can block crawlers even when robots.txt allows them.
- That the pages you want used can actually be fetched. A page that cannot be fetched cannot be used.
- Whether to allow GPTBot is your decision. We explain the trade-offs and leave the choice to you.
What we do
Our ChatGPT SEO services
The mix of work depends on what the first audit finds. These are the services we can include in your plan.
ChatGPT Visibility Audit
We put a fixed set of questions your customers ask to ChatGPT and record whether your business is mentioned, how it is described, which competitors appear and which sources are linked.
Crawler Access Review
We check your robots.txt file and your firewall and CDN settings so ChatGPT’s search crawler can reach the pages you want it to use, and we advise you on the separate choice about training access.
Answer-Ready Content
We rework your key pages so they answer real questions clearly, with direct answers, short sections and useful FAQs.
Comparison & Recommendation Content
People ask ChatGPT which provider suits their situation or budget. We create honest comparison and “who it is for” content that helps both ChatGPT and buyers see where you fit.
Entity & Brand Clarity
We make sure your name, services, location and descriptions are consistent across your website, profiles and listings, so ChatGPT is not working from conflicting information.
Reviews, Mentions & Authority
ChatGPT’s answers can reflect what other sites say about a business. We look for honest opportunities such as genuine reviews, directory listings, partner pages and press, and we avoid spammy tactics.
Technical Foundations
Fast, well-structured pages, clean internal links and accurate structured data make pages easier to fetch and understand. We also check that your pages are indexed by the major search engines.
Tracking & Reporting
We repeat the same question set on a schedule, track mentions, accuracy and sources, and combine the results with your analytics so you can see visits from ChatGPT and the enquiries that follow.
What stays the same
Much of ChatGPT SEO is simply good SEO.
Useful content, a fast and crawlable site, clear structure and a trusted brand. We build on your foundations instead of replacing them.
What we test
Questions customers ask ChatGPT
People ask ChatGPT in several different ways, and each shows something different about your visibility. We test all four for your business. The examples are templates, not results.
Example question · template
“What is the best [service] in [city] for a small business?”
What we check
Whether you are named, and who is named instead
Tested across a fixed set of questions and repeated on a schedule.
Click a question type, or watch them rotate
How we work
Our ChatGPT SEO process
A clear process keeps the work focused. This is how a typical project runs.
- 1
Understand Your Business
We start with your customers, market and competitors, and the questions people ask before they choose a provider like you.
- 2
Audit Visibility and Access
We run the question set, check crawler access and review your website to see where you stand today.
- 3
Agree the Plan
We set the scope, priorities, deliverables and timeline with you before work begins.
- 4
Fix, Create and Build
We fix access problems, improve or create content, clarify your brand information and look for honest opportunities to earn mentions.
- 5
Track and Refine
We repeat the tests, report in plain language and adjust the plan as ChatGPT and your market change.
Measurement
How we measure ChatGPT visibility
We report on things that show real progress:
- Mentions and links across your fixed set of questions
- Whether the details ChatGPT gives about your business are correct
- How you compare with competitors for the same questions
- Visits from ChatGPT in your analytics, noting that some visits may not be labelled clearly
- Enquiries and sales linked to those visits
Visibility report
IllustrativeLayout example only. Your report starts from your own baseline.
An honest note
ChatGPT’s answers vary, and nobody outside OpenAI controls what it says, so we cannot promise a mention, a link or a timeline. We report on trends against your starting point and tell you plainly what is and is not working.
Who it suits
Who ChatGPT SEO suits
ChatGPT SEO helps most where customers ask questions or compare options before they choose.
Small and local businesses
Customers ask for local recommendations before they call or visit.
SEO for small business ↗Professional and advisory services
People ask detailed questions before contacting anyone.
Property businesses
Buyers, sellers and renters compare options before they choose.
SEO for real estate ↗Online stores, startups and consultants
Customers compare providers before buying.
If you work in a regulated profession, we plan content within the advertising rules that apply to you.
FAQ
Frequently asked questions
Still have a question?
Tell us about your business and we will point you to a sensible starting point.
Ask Us a QuestionWhat is ChatGPT SEO?
ChatGPT SEO is the work of making your business easy for ChatGPT to reach, understand, describe accurately and link to when it searches the web. It builds on traditional SEO and adds crawler access, answer-ready content, clear brand information and tracking.
Should I allow OpenAI’s crawlers on my website?
If you want your pages to be used in ChatGPT search answers, allow OAI-SearchBot, which OpenAI recommends. GPTBot is a separate choice about whether your content may be used for training, and blocking it does not affect search. We explain the trade-offs and leave that decision to you.
Can you guarantee my business will be mentioned in ChatGPT?
No. ChatGPT’s answers vary, and nobody outside OpenAI controls what it says. We work on the things within your control, such as access, content, brand information and honest mentions, and we report plainly on what changes against your starting point.
How long does ChatGPT SEO take?
It depends on your market, competition and website. Access fixes can take effect quickly; OpenAI says a robots.txt change can take around 24 hours to apply for search. Content and authority work usually takes longer, so we track trends against your starting point.
How much does ChatGPT SEO cost?
It depends on the size of your website, your market and the work needed. After we understand your business and goals, we agree the scope with you and provide a suitable quote.
Is ChatGPT SEO the same as using ChatGPT prompts for SEO?
No. Using ChatGPT prompts for SEO means using ChatGPT as a tool to help with SEO tasks. ChatGPT SEO is about how your business appears when your customers ask ChatGPT questions.
Let’s talk
Ready to be found in ChatGPT?
Your customers are already asking ChatGPT questions. The opportunity is to make sure your business can be found, understood and described accurately when they do.
Tell us about your business and the questions your customers ask, and we will discuss a suitable starting point for your ChatGPT SEO plan.