AI search · GEO
Generative Engine Optimization (GEO) Services
Get mentioned where customers get their answers.
More buyers now start with an AI tool. They ask ChatGPT, Perplexity, Gemini or Google’s AI features for advice, comparisons and recommendations, and get a written answer that names some businesses and leaves others out. Our generative engine optimization services help your business be understood, mentioned and cited accurately in those answers.
GEO builds on strong SEO, with regular testing to see what is really happening.
- ChatGPT
- Perplexity
- Gemini
- Google AI features
The basics
What is generative engine optimization?
Generative engine optimization, or GEO, is the work of improving how generative AI tools find, understand, mention and cite your business in the answers they write. Those tools include chat assistants and the AI features inside search engines.
GEO covers the wider picture: whether AI tools can reach your pages, whether the facts about you are consistent, and whether independent sources back you up. Our AI SEO Services page shows how SEO, AEO and GEO fit together.
SEO
Rank in search results
Aims to rank your pages in search results.
AEO
Give clear, direct answers
Shapes your content to answer questions clearly.
GEO
Be described accurately
Covers how AI tools reach, understand and cite your business.
Honest limits
What GEO can and cannot influence
Honesty matters here, because nobody outside an AI company controls what its tool says.
In your hands
- Whether AI tools can reach and read your pages
- How clearly your pages answer real questions
- Whether your name, services and details are consistent everywhere
- Whether independent sources, such as reviews, listings and articles, confirm what you say
Outside anyone’s hands
- Which sources a platform chooses on a given day
- Whether it mentions you in a particular answer
- How its answers change when the tool is updated
Where we start
Visibility audit and citation gap analysis
Every GEO project begins with evidence. We put a fixed set of questions your customers ask to the AI tools they use, and record whether your business is mentioned, how it is described and which sources are cited.
This turns a vague worry into a specific list of things to fix.
Step 1
Visibility audit
Your customers’ questions, put to the AI tools they use. We record mentions, descriptions and cited sources.
Step 2
Citation gap analysis
For the same questions, which competitors and sources are named, and what they have that you lack.
What we do
Our generative engine optimization services
We organise the work into five layers, so it is clear what each piece is for.
Access
If AI tools cannot reach your pages, nothing else matters. We check indexing, robots.txt and your firewall and CDN settings, and we explain each platform’s own crawler rules.
Answers
We rework your key pages to answer real customer questions clearly, and we create honest comparison, “best for” and cost content where there are gaps.
Entity
We make sure your name, services, location and descriptions are consistent across your website, profiles and listings, and that your structured data matches your visible text.
Authority
AI tools can reflect what independent sources say about a business. We look for honest opportunities such as genuine reviews, directory listings, partner pages, industry mentions and press, and avoid spammy tactics.
Measurement
We repeat the question set on a schedule across the platforms that matter to your customers, and compare your mentions with those of your competitors.
Measurement
How we measure GEO
We report on:
- How often your business is mentioned across your fixed set of questions
- Whether the details given about you are correct
- Which sources are cited, and how you compare with competitors
- Visits from AI platforms in your analytics, noting that some may not be labelled clearly
- Enquiries and sales linked to those visits
GEO report
IllustrativeLayout example only. Your report starts from your own baseline.
An honest note
Answers vary between people and over time, so we look at trends against your starting point, not single results.
How we work
Our GEO process
A clear process keeps the work focused.
- 1
Understand Your Business
We start with your customers, market and competitors, and the questions people ask before they choose you.
- 2
Audit and Analyse
We run the visibility audit and the citation gap analysis.
- 3
Agree the Plan
We set the scope, priorities and timeline with you before work begins.
- 4
Build the Five Layers
We work through access, answers, entity and authority in the order that matters most for your business.
- 5
Track and Refine
We repeat the tests, report in plain language and adjust the plan as AI tools and your market change.
Who it suits
Who GEO services suit
GEO helps most where customers research and compare before they choose.
Small and local businesses
Be named accurately.
SEO for small business ↗Professional and advisory services
People ask detailed questions before getting in touch.
Online stores, startups and consultants
Customers compare providers before buying.
If you work in a regulated profession, we plan content within the advertising rules that apply to you.
FAQ
Frequently asked questions
Still have a question?
Tell us about your business and we will point you to a sensible starting point.
Ask Us a QuestionWhat are GEO services?
GEO services, short for generative engine optimization services, help your business be understood, mentioned and cited accurately in answers written by AI tools such as ChatGPT, Perplexity, Gemini and Google’s AI features. The work covers access, answer-ready content, consistent business facts, independent mentions and tracking.
How is GEO different from SEO and AEO?
SEO aims to rank your pages in search results. AEO shapes your content so it answers questions clearly. GEO covers the wider picture of how AI tools reach, understand and cite your business, including consistent facts and independent sources. Our AI SEO Services page explains how they fit together.
Can you guarantee my business will be mentioned in AI answers?
No. Nobody outside an AI company controls what its tool says, and answers vary between people and over time. We improve your chances, reduce avoidable errors and report honestly on trends against your starting point.
How long do GEO services take to show results?
It depends on your market, competition and website. Access and accuracy fixes can show up relatively quickly once AI tools read your pages again. Content and authority work usually takes longer, so we track trends rather than single answers.
Which AI platforms do you cover?
We test the platforms your customers use, usually ChatGPT, Perplexity, Gemini and Google’s AI Overviews and AI Mode, and others where they matter for your market. We also offer focused services for ChatGPT, Perplexity and Google AI Mode.
How much do GEO services cost?
It depends on the size of your website, your market and the work needed. After we understand your business and goals, we agree the scope with you and provide a suitable quote.
Let’s talk
Ready to be part of the answer?
Your customers are already asking AI tools for advice. The opportunity is to make sure your business is reachable, clear and described accurately when they do.
Tell us about your business and the questions your customers ask, and we will discuss a suitable starting point for your GEO plan.