AI search · LLM SEO
LLM SEO Services
Make your business easy for language models to understand.
People now ask large language models, the technology behind assistants such as ChatGPT, Gemini and Perplexity, to explain things, compare providers and suggest who to contact. What those models say about your business depends on what they can read and what they have learned.
Our LLM SEO services help language models reach, understand and describe your business accurately. We focus on what you can actually influence, and we are clear about what you cannot.
- Live access
- Fact accuracy
- Plain-language content
- Honest limits
The basics
What is LLM SEO?
LLM SEO is the practice of making your website and your business information easy for large language models to find, read and state correctly. It borrows heavily from traditional SEO, such as crawlable pages, clear structure and trustworthy content, and adds checks on how language models actually use that material.
It is not a replacement for SEO.
A site that search engines cannot crawl or understand is usually hard for language models to use as well.
Find
Reach your pages
Tools that fetch pages can get to yours.
Read
Understand them
Clear sentences, structure and consistent terms.
State
Describe you correctly
The facts a model gives about you are right.
How models know you
Two ways language models learn about your business
A language model can know about your business in two different ways, and they behave very differently.
What the model learned in training
How it works
The model absorbed a large body of text before it was released. That knowledge changes mainly when a new model version is built.
What you can do
You cannot edit it directly. Over time, you can publish clear, consistent information and make sure reputable sources describe you correctly.
What the tool fetches live
How it works
Many assistants can search the web or fetch pages to answer a question, and they can reflect pages as they are now.
What you can do
You can control this far more. Make sure the tool can reach your pages, that they are clear and current, and that the facts are right.
LLM SEO vs GEO
LLM SEO and GEO: what is the difference?
The two overlap. Our AI SEO Services page shows how SEO, AEO and GEO fit together.
GEO
Your wider presence
Who cites you in AI answers, and how you compare with competitors. GEO services ↗
LLM SEO
The model itself
Whether it can read your pages, whether the facts it states about you are right, and where those facts come from.
What we do
Our LLM SEO services
The mix depends on what the first check finds. These are the services we can include in your plan.
Language Model Check
We put a fixed set of questions about your business and your services to several AI tools, and record what they say, which facts they get wrong and which sources they point to.
Fact Correction
When a model states something wrong, such as an old address or a service you no longer offer, we trace it to its likely source and correct it on your website, profiles and listings where we can.
Crawler Access
We check indexing, robots.txt, and firewall and CDN settings so AI tools that fetch pages can reach yours. The rules differ by platform.
Plain-Language Content
We rewrite key pages with clear sentences, short definitions and consistent terms, so a model can state what you do without guessing.
Structure and Structured Data
We improve headings, lists and page structure, and make sure any structured data matches your visible text.
llms.txt Setup
We can create and maintain an llms.txt file, a plain-text guide to your most important pages. Google says it is not needed for its AI features, so we treat it as low-effort groundwork, not a guarantee.
Consistent Public Footprint
We look for honest ways to keep your details consistent across directories, partner pages, reviews and press, and we avoid spammy tactics.
Tracking and Reporting
We repeat the question set on a schedule, track accuracy and mentions, and combine the results with your analytics so you can see what changed and why.
How we work
Our LLM SEO process
A clear process keeps the work focused.
- 1
Understand Your Business
We start with your services, customers and competitors, and the questions people ask about businesses like yours.
- 2
Check and Audit
We run the language model check and review your site for access and clarity.
- 3
Agree the Plan
We set the scope, priorities and timeline with you, starting with the quick, live-side fixes.
- 4
Fix and Improve
We correct facts, improve content and structure, and tidy your public details.
- 5
Track and Refine
We repeat the checks, report in plain language and adjust as the tools change.
Measurement
How we measure LLM SEO
We report on:
- How accurately AI tools describe your business across your fixed set of questions
- How often you are mentioned, and which sources are cited
- Visits from AI tools in your analytics, noting that some may not be labelled clearly
- Enquiries and sales linked to those visits
LLM SEO report
IllustrativeLayout example only. Your report starts from your own baseline.
An honest note
Answers vary between people and over time, and nobody outside an AI company controls what its model says. So we report on trends against your starting point, and we do not promise a particular mention or timeline.
Who it suits
Who LLM SEO services suit
LLM SEO helps most where customers ask AI tools about providers before they get in touch.
Small and local businesses
Facts such as services and locations stated correctly.
SEO for small business ↗Professional and advisory services
People ask detailed questions before choosing.
Online stores, startups and consultants
Customers compare providers before buying.
If you work in a regulated profession, we plan content within the advertising rules that apply to you.
FAQ
Frequently asked questions
Still have a question?
Tell us about your business and we will point you to a sensible starting point.
Ask Us a QuestionWhat is LLM SEO?
LLM SEO is the work of making your website and business information easy for large language models to find, read and state accurately. It builds on traditional SEO and adds checks on access, clarity, factual accuracy and tracking.
Is LLM SEO the same as GEO?
They overlap. GEO looks at your wider presence in AI answers, such as who cites you and how you compare with competitors. LLM SEO focuses on the model itself: whether it can read your pages and whether the facts it states about you are right. See our GEO services.
Can you change what a language model learned in training?
Not directly. Training knowledge changes mainly when a new model version is built. What you can do is publish clear, consistent information and make sure reputable sources describe you correctly, so future versions have better material to learn from.
Do I need an llms.txt file?
It is not required. Google says it is not needed for its AI features, and support among other AI tools varies. We can set one up as low-effort groundwork, but we do not present it as a guarantee.
Can you guarantee that AI tools will describe my business correctly?
No. Nobody outside an AI company controls what its model says. We fix what is within your control, such as access, clear content and consistent facts, and report honestly on how accuracy changes over time.
How much do LLM SEO services cost?
It depends on the size of your website, your market and the work needed. After we understand your business and goals, we agree the scope with you and provide a suitable quote.
Let’s talk
Ready to see what AI says about you?
Your customers are already asking AI tools about businesses like yours. The opportunity is to make sure those tools can reach accurate information about you when they do.
Tell us about your business and the questions your customers ask, and we will discuss a suitable starting point for your LLM SEO plan.